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Building a real estate business involves effectively reaching your target audience with outreach and nurturing as part of a sales strategy. With the wide variety of options available, implementing effective methods is often one of the biggest challenges to creating a successful real estate marketing strategy.

Once you pick your marketing options, it is critical to use them in a way that maximizes their effectiveness. It is more than just throwing up pictures of your listings and hoping they attract attention. Instead, you must use the tools correctly to achieve results.

Let’s dive into two options and how to utilize them.

Social Media Marketing

No matter your target audience, the vast social media platforms available allow something for everyone. Before you start posting on social media, it is essential to note what you hope to accomplish. Do you want to raise brand awareness, advertise listings, or start conversations with potential or current clients?

Once you have established your goals with your social media strategy, you can better align your content choices to effectively use social media to build your business. When applied correctly, social media is a great way to open a dialogue, give healthy real estate advice, and forge long-standing relationships with buyers, investors, sellers, and even renters. Here are a few points to remember as you design your strategy.

  • Curate your posts to reflect your objectives before you start posting. Doing so assists in expanding your social media presence while complementing other platforms’ marketing efforts.
  • Maintain a consistent schedule of regular posts and respond to good and bad comments from those who interact with your posts.
  • Talk about the town, not just the house. Buyers appreciate knowing the demographic surrounding the property of interest.
  • Emphasize a focus on educating your buyers. Give them information that goes beyond just “Your Listing.” This shows buyers you have their best interest in mind.
  • Never assume that your buyers are first-timers. Curate content that can be applied to both a first-time buyer or even an investor.

New and existing clients want more than just a real estate agent. Being someone who helps them navigate the ins and outs of home buying and protects their interests is crucial to a successful real estate business. As you connect with existing and potential clients, you are building trust that translates into the responsiveness they expect when working with you to purchase a home or land for sale.

Remember that your social media posts also reflect your brand, so avoid posts that could be off-putting to potential clients.

Website Marketing

Whether you utilize a standalone website, post your real estate listings on a broker’s page, or use real estate auctions, a website creates an experience for your clients by giving them an in-depth look at what you have for sale while educating them about the real estate buying process.

To maximize the benefits of your website, be sure that you include the following:

  • Vital keyword targets – Finding keywords relating to the real estate you have available is the best way to get your website on organic searches. Real estate that is seen and easy to find increases the likelihood of it being sold. Use keywords correctly; stuffing keywords can have an adverse effect.
  • Make it Mobile Friendly – Mobile usage has surpassed desktop computer usage in the last decade. With most home buyers searching available properties on the go, you must have a mobile-friendly platform to ensure keeping their attention.
  • Responsive Design – If the design of your website isn’t user-friendly, it can be a turnoff for both search engines and clients. Having a client be able to find what they are looking for with easy search and filter tools is crucial. As for your website, keep in mind that it needs to be professional and has a refined user experience tailored precisely to real estate clientele.
  • Contact and Lead Capture – Ensure you have an easy way to get a hold of you or an agent. Make certain functions of the form mandatory so you can build a list of potential clients without making it so complex that they close out and don’t follow through.
  • Focus on Your Niche – It would be challenging to design a website that is all things for everyone. So, find your niche, make your website adhere to that, and ensure it is easy for your potential clients to see what they need.

Don’t hesitate to post videos of featured listings or luxury offerings that will give you a chance to showcase some stand-out locations. The goal of your website is to promote your brand and get people excited about working with you to find their next home or investment. These videos can be cross-posted to social media, giving a dual purpose to your marketing strategies.

Are you looking for a way to increase the exposure of your listings? Marketing strategies are only as successful as your execution of them. Incorporating the tips above can assist you in boosting the effectiveness of your real estate business.

Still, it can be challenging to manage your marketing and website efforts while still being available for your clients. Our team offers you a partner familiar with the unique challenges that come with marketing real estate.

Contact us today to learn about the options available for your listings.